How the IBM PC Won, Then Lost, the Personal Computer Market
Cars That Think
JULY 21, 2021
Here, Steve Jobs introduced the Apple II, with a price tag of US $1,298 (about $5,800 today), while rival Commodore unveiled its PET. Whimsical ads for the PC starred Charlie Chaplin's Little Tramp and carried the tag line “A Tool for Modern Times." By the mid-1980s, IBM was reacting to the market rather than setting the pace.
145 
Let's personalize your content