GM Says Chevrolet Volt Won't 'Pay the Rent' | Autopia from Wired.com
Tony Karrer Delicious EVdriven
APRIL 16, 2009
Newly installed CEO Fritz Henderson argues that pioneering projects like the Volt typically lose money until the technology catches on. And what we want to do is make sure we launch the car well, that we get the maximum learning from it, that its successful in the market so that when we get to Gen 2, weve got the most cost out of it we can."
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