Convincing Consumers To Buy EVs
Cars That Think
JANUARY 23, 2023
Mercedes-Benz CEO Ola Kallenius also believes luxury EVs will be a catalyst for greater EV adoption—eventually. Mercedes Chief Technology Officer Marcus Schäfer agrees and does not see EV/ICE price parity “with the [battery] chemistry we have today.” It would not be surprising to see it follow Mercedes’ lead.
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