article thumbnail

Convincing Consumers To Buy EVs

Cars That Think

Mercedes-Benz CEO Ola Kallenius also believes luxury EVs will be a catalyst for greater EV adoption—eventually. Mercedes Chief Technology Officer Marcus Schäfer agrees and does not see EV/ICE price parity “with the [battery] chemistry we have today.” It would not be surprising to see it follow Mercedes’ lead.

Buy 84
article thumbnail

How Carmakers Are Responding to the Plug-In Hybrid Opportunity

Tony Karrer Delicious EVdriven

Daimler/Mercedes Took over Daimler/Chrysler Sprinter PHEV program. We believe such production models could be available for sale in three years."Furia GM is committed to putting the system in the Chevrolet Volt for sale by 2010, Lutz said. But we want to give them cause to continue to press forward." ( MIT Technology Review ).

Plug-in 45