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BCG study finds conventional automotive technologies have high CO2 reduction potential at lower cost; stiff competition for electric cars

Green Car Congress

In particular, there is evidence of a “green” consumer cohort (approximately 6% of consumers in the United States and 9% of those in Europe) that is willing to pay more for an EV even if the TCO economics are not compelling. Click to enlarge. Conventional technologies with high CO 2 reduction potential. Source: BCG.

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