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Xerox Parc’s Engineers on How They Invented the Future—and How Xerox Lost It

Cars That Think

As for the future impact of PARC research—the sky’s the limit. There was a rivalry in Datamation [magazine] advertisements between Xerox’s SDS and DEC,” recalled Alan Kay, who came to PARC as a researcher from Stanford University ‘s Artificial Intelligence Laboratory in late 1970. The originator of that phrase is unclear.

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