Polestar’s plan to survive and thrive: How an idiosyncratic EV start-up will carve its place in the electric space
EV Central
MAY 17, 2024
Luxury brands continue to build on their electric ambitions, with BMW, Porsche and Volvo at the forefront. Polestar is positioning itself as a maker of driver’s cars that also look good, with clean Swedish design influence and the latest connected technology. In nominating potential rivals there’s one that regularly comes up: Porsche.
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