Volvo Car Corporation intends to lead in field of autonomous driving technology; targeting the next-generation of consumers
Green Car Congress
SEPTEMBER 17, 2012
One of the research conclusions is that younger consumers in particular are willing to pay for technology that can help manage distractions created by the urge to be constantly connected in the car too. When we regard the driver’s seat as a symbol for freedom and mobility, they see the only place where they can’t be constantly connected.
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