How the IBM PC Won, Then Lost, the Personal Computer Market
Cars That Think
JULY 21, 2021
On 2 August 1985, Estridge, his wife, Mary Ann, and a handful of IBM salesmen from Los Angeles boarded Delta Flight 191 headed to Dallas. But it took more than a year and scores of meetings for IBM's contract and legal teams to authorize the terms. In early 1985, Opel made Bill Lowe head of the PC business. Then disaster struck.
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