Nissan’s Big Gamble
Revenge of the Electric Car
JULY 14, 2009
This is before the $7,500 federal tax credit. Some think Nissan is taking a gamble by rapidly moving into mass marketing of EVs, comparing the company’s approach to Toyota and Honda’s approach of “wait and see how the market materializes for EVs, then jump in. Dealers excited. Mitsubishi Motors Corp.
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