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BMW is Willing to Pay to Attract Customers from Other EV Brands

The Truth About Cars

Tesla might not be the most dominant EV maker in the world, but it’s on top of the market here in the United States. That said, BMW’s EVs are not cheap, so the incentives should be a welcome move for hopeful buyers. The German automaker is far from the only one offering discounts and incentives to bolster EV demand.

BMW 95
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Mitsubishi Mirage to Be Discontinued by 2025

The Truth About Cars

Despite fuel prices and an economy that seems poised to bolster the sale of value-focused cars, the United States is losing another one. It’s one of the brand’s biggest markets and it’s also a source of relatively cheap labor — ensuring the Mirage can be a competitively priced global product.