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A 100 m.p.g. truck? A Bright IDEA | Freep.com | Detroit Free Press

Tony Karrer Delicious EVdriven

A largely unknown automaker  Bright Automotive of Anderson, Ind. will be unveiling its IDEA, a 100 miles-per-gallon plug-in hybrid electric vehicle. For years now, inventors and sellers of electric car conversion kits have been blasting traditional automakers for not providing the 100 m.p.g. The 100 m.p.g.

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How Carmakers Are Responding to the Plug-In Hybrid Opportunity

Tony Karrer Delicious EVdriven

Audi Volkswagen-owned company exploring PHEVs Metroproject Quattro Sub-compact PHEV Concept Car shown October 2007; PHEV of A1 Sportback under consideration Bright Automotive For-profit spin off from Rocky Mountain Institute designing lightweight PHEVs, successor to RMIs 1990s "Hypercar" concept. Establishing dealer network.

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