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How Carmakers Are Responding to the Plug-In Hybrid Opportunity

Tony Karrer Delicious EVdriven

General Motors Chevy Volt series PHEV, which it calls "extended range electric vehicle" (EREV), part of "E-Flex" multi-fuel platform. Volvo Ford-owned company exploring PHEVs "ReCharge" flex-fuel series 60-mile concept PHEV w/wheel motors. BYD also developed the motors and software for the system. Plans Saturn Vue PHEV-10.

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GM Says Chevrolet Volt Won't 'Pay the Rent' | Autopia from Wired.com

Tony Karrer Delicious EVdriven

It is simply the cost of doing business. "On some products, the costs, particularly in advanced technologies, are high," he said in a lengthy interview with Automotive News (free subscription required). " In other words, General Motors is going to lose its shirt until the Volt establishes itself in the marketplace.

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