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How Carmakers Are Responding to the Plug-In Hybrid Opportunity

Tony Karrer Delicious EVdriven

Several after-market companies have done PHEV conversions of the Ford Escape hybrid and one has done a retrofit of the F-150 pickup -- see Where PHEVs Are and ICE-Conversions.) By partnering with these two industries. Ford and SCE will explore whether these batteries have other uses that could reduce their cost to consumers.

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GM Says Chevrolet Volt Won't 'Pay the Rent' | Autopia from Wired.com

Tony Karrer Delicious EVdriven

It is simply the cost of doing business. "On some products, the costs, particularly in advanced technologies, are high," he said in a lengthy interview with Automotive News (free subscription required). Its been improving over time, but the power density and cost issues are still steep for what exists thus far.

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