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GM and Stellantis Back Rare-Earth-Free Permanent Magnet

Cars That Think

For several years, the automobile industry has grappled with a straightforward question: Is it possible to produce a powerful, efficient, and mass-producible synchronous motor that contains no rare-earth elements at all? GM isn’t the only automaker on a hunt for rare-earth-free permanent magnets.

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How Carmakers Are Responding to the Plug-In Hybrid Opportunity

Tony Karrer Delicious EVdriven

This is different from anything Ive ever seen in my 40 years in the automobile industry." ( Detroit Free Press ). August 9, 2007 (Multiple reports on speech and press conference by GM Vice Chairman Bob Lutz) Lutz said his goal is for GM to develop a plug in hybrid on sale by 2010. This is unusual. Bloomberg ).

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The Magnet That Made the Modern World

Cars That Think

The two project leaders— Masato Sagawa of Sumitomo and John Croat of GM—surprised each other by announcing their results at the same conference in Pittsburgh in 1983. Masato Sagawa of Sumitomo (left) announced the invention of a revolutionary neodymium-iron-boron permanent magnet at a conference in Pittsburgh, Penn., in November, 1983.