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GM and Stellantis Back Rare-Earth-Free Permanent Magnet

Cars That Think

For several years, the automobile industry has grappled with a straightforward question: Is it possible to produce a powerful, efficient, and mass-producible synchronous motor that contains no rare-earth elements at all?

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How Carmakers Are Responding to the Plug-In Hybrid Opportunity

Tony Karrer Delicious EVdriven

This is different from anything Ive ever seen in my 40 years in the automobile industry." ( Detroit Free Press ). August 9, 2007 (Multiple reports on speech and press conference by GM Vice Chairman Bob Lutz) Lutz said his goal is for GM to develop a plug in hybrid on sale by 2010. This is unusual. as well as Honda Motor Co.

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The Magnet That Made the Modern World

Cars That Think

It’s one of the great stories of corporate intrigue: General Motors in the US and Sumitomo in Japan independently conceived the technology, and then worked in secret, racing to commercialize the technology, and without even being aware of the other’s efforts. Did you talk to each other at that conference? Masato, what do you remember?