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How Carmakers Are Responding to the Plug-In Hybrid Opportunity

Tony Karrer Delicious EVdriven

General Motors Chevy Volt series PHEV, which it calls "extended range electric vehicle" (EREV), part of "E-Flex" multi-fuel platform. Carmakers response to real and specific concerns about battery lifetime, up-front costs, and safety issues is to focus on engineering and testing for an unspecified number of years.

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The Magnet That Made the Modern World

Cars That Think

It’s one of the great stories of corporate intrigue: General Motors in the US and Sumitomo in Japan independently conceived the technology, and then worked in secret, racing to commercialize the technology, and without even being aware of the other’s efforts. Today, some 95 percent of permanent magnets are neodymium-iron-boron.

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GM Says Chevrolet Volt Won't 'Pay the Rent' | Autopia from Wired.com

Tony Karrer Delicious EVdriven

It is simply the cost of doing business. "On some products, the costs, particularly in advanced technologies, are high," he said in a lengthy interview with Automotive News (free subscription required). " In other words, General Motors is going to lose its shirt until the Volt establishes itself in the marketplace.

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