Cadillac’s ambitious move to an all-electric luxury brand by 2030
Charged EVs
SEPTEMBER 23, 2022
Among cutting-edge automotive buyers—the glitterati of Los Angeles, the tech millionaires of Silicon Valley, the finance titans of Wall Street—only one Cadillac is widely recognized. Can the US luxury brand reinvent itself for a modern era…and for China? It’s worth noting that production of 2023 Lyriqs is entirely sold out.
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