How the IBM PC Won, Then Lost, the Personal Computer Market
Cars That Think
JULY 21, 2021
IBM lowered the PCjr's price, added functions, and tried to persuade dealers to promote it, to no avail. This article is based on excerpts from IBM: The Rise and Fall and Reinvention of a Global Icon (MIT Press, 2019). An abridged version of this article appears in the August 2021 print issue as “A Tool for Modern Times.".
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