How the IBM PC Won, Then Lost, the Personal Computer Market
Cars That Think
JULY 21, 2021
IBM lowered the PCjr's price, added functions, and tried to persuade dealers to promote it, to no avail. The deal ensured that IBM's global customers had familiar support while providing a stable flow of maintenance revenue to IBM for five years. Cortada was then head of a sales team at IBM's Nashville site.
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