How the IBM PC Won, Then Lost, the Personal Computer Market
Cars That Think
JULY 21, 2021
IBM lowered the PCjr's price, added functions, and tried to persuade dealers to promote it, to no avail. The cost of performing a calculation on a PC dropped so much that it was often significantly cheaper to use a little machine than a mainframe. Cortada was then head of a sales team at IBM's Nashville site.
143 
Let's personalize your content