How the IBM PC Won, Then Lost, the Personal Computer Market
Cars That Think
JULY 21, 2021
IBM lowered the PCjr's price, added functions, and tried to persuade dealers to promote it, to no avail. It did not matter that Microsoft's software was notorious for having bugs or that IBM's was far cleaner. This article is based on excerpts from IBM: The Rise and Fall and Reinvention of a Global Icon (MIT Press, 2019).
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