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Tesla brand consideration drops by 3% in Q4, but it doesn’t mean much

Teslarati

New data from Kelley Blue Book shows consideration for Tesla vehicles dropped from 12 to 9 percent in Q4 compared to Q3, but it doesn’t mean all that much, considering the company is selling cars well beyond its manufacturing capabilities. Lexus, at 19 percent, and Cadillac, at 18 percent, round out the top 3.