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How the IBM PC Won, Then Lost, the Personal Computer Market

Cars That Think

It did not matter that Microsoft's software was notorious for having bugs or that IBM's was far cleaner. This article is based on excerpts from IBM: The Rise and Fall and Reinvention of a Global Icon (MIT Press, 2019). But too many employees took the buyout, including too many of the company's best and brightest. Gerstner Jr.

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