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Ford: boomers leading trend to compact utility vehicles

Green Car Congress

MARCH 23, 2014

Baby boomers who purchase homes from Del Webb, which caters to the 55-plus market, prefer more efficient, one-story homes; premium options these buyers specify add about 20% to the price of the home. In year-over-year retail sales, Escape is experiencing 24% growth—outpacing the national compact utility vehicle average increase of 18%.

Ford 261
Ford Escape Vehicles Charlotte 261
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Ford focusing NA growth plans on “super segment”

Green Car Congress

MARCH 23, 2013

This super segment represents just more than 50% of total new vehicle sales in the US. As recently as 2004, super segment sales were only 35% of the market. Ford expects more growth in the super segment, as baby boomers continue to downsize their vehicle purchases and first-time millennial buyers enter the market.

Ford 225
Ford Escape Fusion North America 225
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