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What Kind of Cars Do Women Actually Want?

The Truth About Cars

According to S&P Global Mobility, Buick was the brand that had the highest percentage of female customers with a 55-percent share at the start of 2023. Men gravitated toward pickups, larger SUVs, and the occasional muscle cars. However, much of its novel features have become standard equipment on many modern automobiles.

article thumbnail

What Kind of Cars Do Women Actually Want?

The Truth About Cars

According to S&P Global Mobility, Buick was the brand that had the highest percentage of female customers with a 55-percent share at the start of 2023. Men gravitated toward pickups, larger SUVs, and the occasional muscle cars. However, much of its novel features have become standard equipment on many modern automobiles.