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BMW to advertise iX electric SUV during the Super Bowl with Arnold Schwarzenegger as Zeus, and a flying mini horse named ‘Peggy’

Electrek

If you tune in to the first quarter of this year’s Super Bowl on February 13, you’ll be able to catch a new ad from BMW showcasing its iX SUV before it begins sales in the US next month. The :60 spot features Arnold Schwarzenegger and Salma Hayek Pinault as Zeus and Hera as they navigate retirement from ruling the gods of Mt.

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Governator ads, electric BMW motorcycle, automakers vs. oil: Today's Car News

Green Car Reports

Arnold Schwarzenegger comes back with ads for electric cars. BMW joins the electric-motorcycle ride. The EPA's architect of clean-air rule rollbacks has resigned. And lobbying battles are heating up between automakers and the oil industry. All this and more on Green Car Reports.

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Tesla Model 3 safety, VW's weight loss by design, more states oppose EPA: Today's Car News

Green Car Reports

New safety scores are in for the Tesla Model 3—from Europe. And readers weigh in on whether Arnold Schwarzenegger can sell more electric cars. The European New Car Assessment. Volkswagen shows how it could help make EVs lighter. More states sign on to oppose the EPA's planned fuel-economy freeze.

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MPGe importance, Governator's electric G-Class, Nissan Leaf hearse: Today's Car News

Green Car Reports

Today, Hyundai claims the energy efficiency of battery-electric cars is taking on greater importance, Arnold Schwarzenegger takes delivery of an electric Mercedes-Benz G-Class, and a U.K. company markets Nissan Leaf hearses. All this and more on Green Car Reports.

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Legacy automakers are on an EV marketing blitz as competition grows

Teslarati

Mid last year, BMW unveiled its EV commercial series featuring Arnold Schwarzenegger, whereby the famed bodybuilder dressed as the Greek god, Zeus, showing off the German brand’s newest electric models. If you have news tips, email us at tips@teslarati.com ! What do you think of the article?

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BMW will tout all-electric iX SUV during Super Bowl following seven-year absence

Teslarati

The commercial will portray legendary bodybuilder and former California governor Arnold Schwarzenegger as Zeus, who decides to retire and move to Palm Springs. You can also reach me on Twitter @KlenderJoey , or if you have news tips, you can email us at tips@teslarati.com. I’d love to hear from you!

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Well done, President Biden

Plug in America

This is beyond great news, and it has been a long time coming. Back in 2005, Governor Arnold Schwarzenegger committed California to an 80% reduction in greenhouse gases by 2050, which was radical and visionary at the time. Now, at long last, it’s been topped by the federal government.