Polk: 35% of hybrid owners buying hybrids again
Green Car Congress
APRIL 9, 2012
Polk’s assessment of hybrid loyalty by quarter. While the selection of hybrid models in the US has more than doubled since 2007, only 35% of hybrid vehicle owners choose to purchase a hybrid again when returning to market in 2011, according to recent analysis by Polk. Hybrid vehicles represent 2.4% Data: Polk.
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