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ASU research finds that Cash for Clunkers rebates were too high to prompt car upgrades

Green Car Congress

—Michael Wiles, an associate professor of marketing. The co-authors were Sungho Park, also an associate professor of marketing in the W. Their paper is published in the Journal of Marketing. Under the federal program, buyers could get a $3,500 or $4,500 rebate, depending on how much more efficient their new car was.