Polk: 35% of hybrid owners buying hybrids again
Green Car Congress
APRIL 9, 2012
In the case of Honda hybrid owners, more than 52% of them stayed with the Honda brand, while just under 20% of this same owner group bought another hybrid vehicle from any brand. As an example, the Honda Civic is the second most cross-shopped vehicle among both Toyota Prius and Honda Insight shoppers.
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