Deloitte Survey finds only 4% of global consumers likely to be satisfied with current EVs despite increasing consideration and willingness to buy; higher ICE fuel economy reduces interest in EVs
Green Car Congress
OCTOBER 8, 2011
The survey, “Unplugged: Electric vehicle realities versus consumer expectations,” canvassed more than 13,000 consumers in 17 countries across the Americas, Asia and Europe and revealed a general desire among consumers to buy electric vehicles, but a strong unwillingness to compromise on key performance criteria and especially price.
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