Volvo Car Corporation intends to lead in field of autonomous driving technology; targeting the next-generation of consumers
Green Car Congress
SEPTEMBER 17, 2012
Almost 50% of drivers aged 18-37 would definitely or probably buy a vehicle capable of fully autonomous driving (J.D. One of the research conclusions is that younger consumers in particular are willing to pay for technology that can help manage distractions created by the urge to be constantly connected in the car too. Power 2012).
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