JD Power 2012 APEAL highlights ongoing downsizing trend for new car buyers in US; increasing satisfaction with smaller vehicles
Green Car Congress
JULY 26, 2012
The 2012 APEAL Study finds that 27% of new-vehicle buyers who replaced a vehicle downsized—i.e., Vehicle owners who down are finding that they are actually upgrading when they buy a new vehicle. The downsizing trend also has an impact on owner satisfaction with the fuel economy of their new vehicle. Power and Associates.
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