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Volvo XC40 Recharge and Polestar 2: EV cousins offer different takes on “premium”

Charged EVs

Those are Los Angeles, New York City and the San Francisco Bay Area. The electric XC40 comes from Ghent, Belgium, incidentally. The cost of getting national recognition for a new car brand has been estimated at $100 million a year for 10 years. Polestar is an entirely new and separate brand from Volvo.