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VW Chief Executive Says Company Will Introduce EVs Based on the Up! New Small Family in 2013; Cautions Against Electro-Hype

Green Car Congress

Within a decade, he added, Volkswagen wants to offer significant numbers of pure electric cars at affordable prices and with the range expected by customers. The perspective of rising oil prices is a turboboost for a change in customer behavior, he said. And the auto industry doesn’t hold back on announcements.

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Mixed Outlook for Mainstream Consumer Adoption of PHEVs

Green Car Congress

Bubble chart of plausible mainstream PHEV buyers’ battery requirements (light and dark gray circles) and experts’s requirements overlaid on a Ragone plot of NiMH and Li-ion batteries. Source: Ken Kurani. Click to enlarge. Research shows that people value loss of dollars a lot higher than value gained, about 1.5 times as much.

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