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A 100 m.p.g. truck? A Bright IDEA | Freep.com | Detroit Free Press

Tony Karrer Delicious EVdriven

Three years ago, the magazine Popular Mechanics even wrote an article prodding the auto industry for not building the 100 m.p.g. Now, of course, Bright Automotive is ready to unveil the IDEA, with the expectation it will have 50,000 ready for sale in 2013. • MORE: "How to Build a 100 Mile-Per-Gallon Car. Yep, a truck.

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How Carmakers Are Responding to the Plug-In Hybrid Opportunity

Tony Karrer Delicious EVdriven

The objections they raised for years -- "no one is interested, no one would plug in, the technology is too complex, the benefits are minimal, its just shifting the pollution from the tailpipe to the smokestack, theres no demand for these cars" -- still show up occasionally, but are by and large history. Detroit Free Press ). Bloomberg ).

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