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What Kind of Cars Do Women Actually Want?

The Truth About Cars

According to S&P Global Mobility, Buick was the brand that had the highest percentage of female customers with a 55-percent share at the start of 2023. The Baker Motor Vehicle Company tried something similar years earlier and pivoted hard toward marketing to women (particularly upper-crust ladies) in its last gasps.

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What Kind of Cars Do Women Actually Want?

The Truth About Cars

According to S&P Global Mobility, Buick was the brand that had the highest percentage of female customers with a 55-percent share at the start of 2023. The Baker Motor Vehicle Company tried something similar years earlier and pivoted hard toward marketing to women (particularly upper-crust ladies) in its last gasps.

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The New General Motors Launches; Lutz Unretiring

Green Car Congress

The new, downsized General Motors Company emerged from bankruptcy Friday morning. Created from the old GM’s strongest operations in an asset sale approved by the Federal bankruptcy court on 5 July ( earlier post ), the new GM is built on four core brands: Chevrolet, Cadillac, Buick and GMC. UAW Retiree Medical Benefits Trust: 17.5%.