University of Michigan Report Finds Focus on Fuel Economy Would Be Very Profitable for Detroit 3; Says Rapid, Wide-Reaching Change in Business Models Required for Turnaround
Green Car Congress
JUNE 23, 2009
According to the study, higher fuel economy standards would benefit the Detroit 3 automakers the most. Further, the report finds that the existing culture within the domestic auto companies systematically underestimates the value of fuel economy, which has crippled profitability. Source: McManus and Kleinbaum. Click to enlarge.
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