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How Carmakers Are Responding to the Plug-In Hybrid Opportunity

Tony Karrer Delicious EVdriven

Several dozen prototypes on 15-passenger van since 2004; now in second generation development; no production plans. Establishing dealer network. With the Prius, weve launched an enormous marketing campaign to say that it does not need to be plugged in, but people are still asking the dealers, "How long does it go on batteries?"

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