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Super Bowl LVIII commercials from BMW, Kia, VW, Dan O’Dowd and more

Teslarati

Each year, automakers and other companies spend a significant amount of money on purchasing commercial space during the Super Bowl, and this year, electric vehicles (EVs) are taking center stage during the Big Game. The others have shared ads for the BMW i5, the Kia EV9 and the Volkswagen ID.Buzz.

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PG&E and BMW of North America start V2X testing in California

Green Car Congress

Pacific Gas and Electric Company (PG&E) and BMW of North America (BMW) are collaborating to test how vehicle-to-everything (V2X) technology can serve as a solution to offset growing demand on the power grid, improve reliability for electric customers, and maximize the usage of renewable energy. In California 1.4

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BMW Group sourcing aluminum produced using solar energy from EGA

Green Car Congress

The BMW Group will begin sourcing aluminum produced using solar electricity with immediate effect. Generating the electricity needed to produce primary aluminum, i.e. aluminum obtained directly from the mineral compound alumina, is alone responsible for about 60% of the global aluminum industry’s greenhouse gas emissions.

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BMW will tout all-electric iX SUV during Super Bowl following seven-year absence

Teslarati

BMW will bring an all-electric iX SUV to its star-studded Super Bowl advertising campaign during the most-watched sporting event in the United States. The commercial will portray legendary bodybuilder and former California governor Arnold Schwarzenegger as Zeus, who decides to retire and move to Palm Springs.

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BMW i home energy storage system integrates 2nd-life i3 vehicle batteries

Green Car Congress

BMW i announced a home stationary energy storage system solution integrating its BMW i3 vehicle battery at EVS 29 in Montréal. The system utilizes BMW i3 high-voltage batteries and can be expanded to incorporate second-life batteries as they become available in the market.

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BMW Manufacturing expands use of hydrogen fuel cell material handling equipment; advancing with landfill gas-to-hydrogen project

Green Car Congress

BMW Manufacturing has expanded its hydrogen fuel-cell material handling equipment across its 4.0 In 2010, BMW completed the installation of a hydrogen storage and distribution area near the plant’s Energy Center to power about 100 pieces of fuel cell material handling equipment. BMW estimates that the expanded system will avoid 4.1

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The i4 EV is now the cheapest lease in BMW’s entire lineup

Baua Electric

Photo: BMW The all-electric BMW i4 is currently the most affordable car to lease in the German automaker’s lineup – gas cars included. BMW is a luxury automaker, so the i4 isn’t a cheap car. What’s more, the i4 isn’t even one of BMW’s entry-level models. That puts the effective monthly cost at $627.

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