Deloitte suggests Gen Y’s embrace of hybrid vehicles may be auto market’s tipping point
Green Car Congress
JANUARY 19, 2012
Deloitte conducted the survey in September and October 2011. According to Giffi, Gen Y consumers may be the game changers in the United States because, at nearly 80 million strong, they are one of the biggest domestic automobile buying market segments and the largest consumer segment since the baby boomers. —Joe Vitale.
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