Polk: 35% of hybrid owners buying hybrids again
Green Car Congress
APRIL 9, 2012
Online cross-shopping data from Edmunds.com indicates that consumers are doing their due diligence to compare hybrids with similar gasoline-powered vehicles. As an example, the Honda Civic is the second most cross-shopped vehicle among both Toyota Prius and Honda Insight shoppers. Hybrid vehicles represent 2.4%
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