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First drive review: 2021 BMW 330e plug-in hybrid hits the right numbers but shuns its sport-sedan heritage

Green Car Reports

“OK Boomer,” jeered BMW last November, in a social-media ad for its first fully electric SUV, the iX. It’s no surprise BMW faced a lot of backlash over the jab, as the Boomer generation made BMW what it is today. The brand once owned the sport-sedan.

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