How Carmakers Are Responding to the Plug-In Hybrid Opportunity
Tony Karrer Delicious EVdriven
APRIL 21, 2009
Establishing dealer network. When Lutz first proposed creating an electric car in 2003, the idea "bombed" inside GM, he says. "I With the Prius, weve launched an enormous marketing campaign to say that it does not need to be plugged in, but people are still asking the dealers, "How long does it go on batteries?"
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