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Ford permits dealers to list EVs below MSRP

Teslarati

Ford is finally permitting car dealers to list electric vehicles (EVs) below MSRP (manufacturer’s suggested retail price. The legacy automaker sent a bulletin to dealers, allowing them to advertise EVs below MSRP. Ford’s new MSRP rules apply to the Mustang Mach-E, Ford F-150 Lightning, and E-Transit.

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Ford Launches New Dealer Training Program With A.I. Integration

The Truth About Cars

& We're rolling out Ford University to Ford dealers across the United States starting May 1, with plans to expand further. .& & We're rolling out Ford University to Ford dealers across the United States starting May 1, with plans to expand further. Image: Ford] Become a& TTAC& insider.

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Report: Ford Vows Better Dealer Engagement, NADA Attendees Vexed

The Truth About Cars

Last week, Ford CEO Jim Farley asked a group of dealers for some open and honest feedback while promising to spend the next few weeks visiting showrooms. However, the latest from the North American Dealers Association (NADA) meeting makes it sound like the relationship may still be dicey. This isn’t exclusively a Ford problem, however.

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Ford Revises Dealer EV Requirements

The Truth About Cars

In what could be a tacit admission the transition to electric vehicles is going approximately as smoothly as a Michigan secondary road, it is being reported that suits at the Blue Oval are rolling back some of the requirements demanded of dealers in order to shill EVs to customers. Images: Ford] Become a& TTAC& insider.

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Dealer Groups are Up In Arms About Potential for Scout and Sony Afeela to Sell Cars Directly to Buyers

The Truth About Cars

Dealers are often the first group to sound concerns when something changes in the auto industry, whether they’re justified in their complaints or not. The group placed an ad in the April 15 issue of Automotive News and has collected support from all 50 state and 21 metro-area dealer associations.

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Fisker scraps direct sales and turns to auto dealers for sales

Teslarati

We decided we would rather give that money to a dealer so that we could expand faster,” said Henrik Fisker, the CEO, President, and Chairman of the EV startup. He plans to attend the National Automobile Dealers Association convention and make a pitch to the auto dealers.

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Car Dealers to President Biden: ‘enthusiasm has stalled’ for EVs

Teslarati

Over 3,000 car dealers sent a letter to President Biden expressing their concerns about his administration’s push toward electric vehicles (EVs). Car dealers have informed the President that enthusiasm for electric vehicles has stalled, hinting at concerns over the demand for EVs. But that enthusiasm has stalled.

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