Battle for ‘tech luxury’ in China as EVs get smarter – and cheaper – ET Auto
Baua Electric
APRIL 25, 2024
The battle for consumer attention in China’s electric car market is being fought over touches of “ tech luxury ” that car buyers in other markets have never seen. At Chinese tech giant Huawei’s flagship store in central Beijing earlier this week, Jack Xu was shopping not for a smartphone but for his first EV.
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