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Ford Plans Affordable EV Models and Promises Profitability

The Truth About Cars

Ford hasn’t had the best luck with profitability on its electric vehicle business, but the automaker is not shying away from aiming at the cheaper end of the EV spectrum. At the same time, it’s unclear how Ford plans to reach profitability with cheaper vehicles, as it’s slowed investments in new factories and other related areas.

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Report: Ford's EV Skunkworks Team to Create Three Affordable Electric Models

The Truth About Cars

A few weeks ago, Ford announced that it had created an internal skunkworks team to focus on affordable EVs and a new platform to underpin them. Ford is also expected to build an EV for ridesharing services, and Bloomberg reported that Ford has fewer than 100 people working on the project. All automakers in the U.S.

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Ford Slashed the Mach-E's Price Tag and Saw an Immediate Uptick in Sales

The Truth About Cars

One factor that is coming into clear focus is pricing, as Ford recently found out with the Mustang Mach-E. Ford knocked several thousand dollars off the Mach-E’s price earlier this year and has offered aggressive financing deals with interest rates as low as zero percent. & & [Image: Ford] Become a& TTAC insider.

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Ford Has Paused F-150 Lightning Shipments

The Truth About Cars

Ford has stopped shipments of the 2024 F-150 Lightning, but not because there isn’t demand for the electric truck. Despite the delays, a Ford rep told The Detroit News that the automaker plans to significantly increase shipments in the coming weeks. Image: Ford] Become a TTAC insider.

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Ford Trademarks 'RS200' Name in Europe

The Truth About Cars

Ford has trademarked an interesting name from its back catalog. Oval has filed trademarks for "RS200" and "Ford RS200" within the European Union Intellectual Property Office, according to our sister publication. Ford may not have any formal plans for the RS200, tragic as that would be. Images: Ford Motor Co.]

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Ford Just Gave the Bronco Sport a Significant Price Cut

The Truth About Cars

The Ford Bronco Sport might not be the rugged, go-anywhere SUV that its larger cousin is, but it’s a formidable off-roader in its own right. It’s also surprisingly affordable for what it brings to the table, and a new report from CarsDirect suggests it’s about to get even less expensive. Image: Ford] Become a& TTAC& insider.

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Ford's EV Business is Becoming a Real Drag

The Truth About Cars

Ford and the UAW have reached a tentative agreement that will end the strike at some locations, but the automaker is looking at lower profits and a challenging road ahead with electrification. Ford said it would delay some of the planned EV investments after seeing less demand and more price pressure than expected. It lost $1.3

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