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Ford Launches New Dealer Training Program With A.I. Integration

The Truth About Cars

Ford has announced its new dealership training platform for the United States , noting that it will utilize artificial intelligence to better familiarize sales teams with product knowledge, corporate history, while likewise making them better at engaging with customers. The video is then graded by A.I.

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Ford permits dealers to list EVs below MSRP

Teslarati

Ford is finally permitting car dealers to list electric vehicles (EVs) below MSRP (manufacturer’s suggested retail price. The legacy automaker sent a bulletin to dealers, allowing them to advertise EVs below MSRP. Ford also told dealers they no longer require compliance with its strict Minimum Allowable Advertised Price (MAAP).

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Chevy Bolt EVs are being marked up by dealers with production ending soon

Electrek

With the current Chevy Bolt EVs being phased out at the end of the year, dealers are marking up the models by as much as $5,000. The dealer markups have been happening all year, but with production ending soon, how will GM handle the transition?

Dealers 104
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Fisker scraps direct sales and turns to auto dealers for sales

Teslarati

We decided we would rather give that money to a dealer so that we could expand faster,” said Henrik Fisker, the CEO, President, and Chairman of the EV startup. In September 2023, Fisker shared that it ramped production of the all-electric Ocean crossover SUV to 300 units per day.

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GM Dealers Want Hybrids Instead of More EVs

The Truth About Cars

Cadillac and Buick dealers accepted buyouts in large numbers to avoid making investments to sell EVS, and now the automaker’s dealers are pushing it to develop more hybrids instead of releasing new electric models. The company understands its dealers’ concerns but has not detailed plans to offer such products.

Dealers 111
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Report: Ford Vows Better Dealer Engagement, NADA Attendees Vexed

The Truth About Cars

Last week, Ford CEO Jim Farley asked a group of dealers for some open and honest feedback while promising to spend the next few weeks visiting showrooms. However, the latest from the North American Dealers Association (NADA) meeting makes it sound like the relationship may still be dicey. This isn’t exclusively a Ford problem, however.

Dealers 105
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John Deere signs partnership to sell EGO’s 70+ battery-electric products across dealer network

Electrek

Under the agreement, EGO’s lineup of over 70 battery-powered lawn care products will soon become available at John Deere dealers. This is wonderful news for consumers looking to abandon gas-dependent lawn work, but there is a tinge of capitulation in this deal we can’t overlook.

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