First drive review: 2021 BMW 330e plug-in hybrid hits the right numbers but shuns its sport-sedan heritage
Green Car Reports
JULY 19, 2021
“OK Boomer,” jeered BMW last November, in a social-media ad for its first fully electric SUV, the iX. It was a reference to an already outdated meme that feels so last-decade now. It’s no surprise BMW faced a lot of backlash over the jab, as the Boomer generation made BMW what it is today.
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