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Ford poaches ex-Tesla, Rivian, and Apple talent to develop affordable EVs

Electrek

As the race heats up to introduce more affordable electric cars, Ford is bringing on some of the best EV engineers to help it compete. Over the past few months, Ford has hired talent from Tesla, Rivian, Apple, and Lucid to help accelerate the development of affordable EVs.

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Ford poaches ex-Tesla, Rivian, and Apple talent to develop affordable EVs

Baua Electric

As the race heats up to introduce more affordable electric cars, Ford is bringing on some of the best EV engineers to help it compete. Over the past few months, Ford has hired talent from Tesla, Rivian, Apple, and Lucid to help accelerate the development of affordable EVs.

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Ford CEO doubles down on affordable EVs after BYD, China’s EV bet is paying off

Baua Electric

Ford CEO Jim Farley wants the company to deliver affordable EVs like Henry Ford did with the Model T. After China’s bet on EVs “paid off” so far, Ford wants to compete with the best, including BYD. And right now, Ford believes those EVs are coming from China. That’s what Ford is doing in Marshall.

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Ford promises more affordable EVs as it loses money on them

Baua Electric

In its quarterly earnings call this week, Ford reported significant losses on EVs—but still promised lower-priced models. As reported by CNN , Ford said its EV unit lost $1.3 Sales were down 20% from a year earlier, but revenue was down 84%, something Ford attributed to industry-wide EV price cuts.

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Ford plans affordable small electric pickup and SUV, starting around $25,000

Baua Electric

Amid a flood of new competition, Ford is shifting plans to build more affordable electric vehicles. Ford is developing a new low-cost EV platform to power a small electric pickup and SUV, with starting prices around $25,000. Ford learned “pretty quickly to bet on a smaller EV platform.” Ford is not the only one watching.

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Ford Mustang Mach-E price cuts are proving affordable EVs are in demand

Baua Electric

Ford is moving inventory after slashing prices by up to $8,100 on its best-selling electric SUV, the Mustang Mach-E , last month. A recent Cloud Theory report reveals that the price cuts are working as buyers look for more affordable EVs. Ford’s Model e electric vehicle unit lost $4.7 billion last year.

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Ford investing $3.5B to build LFP battery plant in Michigan; partnering with CATL

Green Car Congress

Ford will invest $3.5 billion to build the country’s first automaker-backed LFP battery plant, offering customers a second battery technology within Ford’s EV lineup. Ford is now commited to build both nickel cobalt manganese (NCM) and lithium iron phosphate (LFP) batteries in the US. With this $3.5-billion

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