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Ford drastically cuts workforce at F-150 Lightning EV plant amid ‘much slower’ demand

Baua Electric

Ford is drastically cutting its workforce at the facility where the F-150 Lightning is built, with demand “much slower” than expected. Ford cutting F-150 Lightning workforce Ford initially announced the reduction in January, citing “slower than expected” demand. Smaller, more affordable ones will win in the long run.

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Ford plans affordable small electric pickup and SUV, starting around $25,000

Baua Electric

Amid a flood of new competition, Ford is shifting plans to build more affordable electric vehicles. Ford is developing a new low-cost EV platform to power a small electric pickup and SUV, with starting prices around $25,000. However, due to the pivot, plans for its three-row electric SUV have been put on the back burner.

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Ford promises more affordable EVs as it loses money on them

Baua Electric

2024 Ford F-150 Lightning These next-generation EVs will reportedly prioritize both profitability and lower prices , while a more expensive, next-generation electric pickup truck to follow the F-150 Lightning and a three-row SUV have been delayed.

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Ford hints at an Escape-sized electric SUV with the interior space of an Explorer

Baua Electric

Ford’s CEO John Lawler said at the BofA Auto Summit Tuesday an Escape-sized electric SUV can offer the same interior space as its best-selling Explorer on its new EV platform. At the BofA Auto Summit Tuesday, Lawler discussed Ford’s growth plans while reaffirming operating guidance. It will cover SUVs, trucks, vans, and others.

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Ford Mustang Mach-E price cuts are proving affordable EVs are in demand

Baua Electric

Ford is moving inventory after slashing prices by up to $8,100 on its best-selling electric SUV, the Mustang Mach-E , last month. A recent Cloud Theory report reveals that the price cuts are working as buyers look for more affordable EVs. In February, sales of the electric SUV surged 64% year over year. billion last year.

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Lincoln puts EVs on the back burner amid Ford’s shift to more affordable EV models

Baua Electric

After Ford announced a surprising shift to more affordable EVs, its luxury Lincoln brand is putting electric on the back burner. Lincoln backtracks on EVs as Ford shifts to affordable In an interview (via Detroit News ), Lincoln President Dianne Craig said that the company is “listening to what customers really need.”

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Ford asks suppliers for ideas to cut EV costs in an all-win-or-lose push for profitability

Baua Electric

Ford’s Mustang Mach-E was the second best-selling electric SUV last quarter, behind Tesla’s Model Y, with 9,589 units sold. The F-150 Lightning remained the top-selling electric pickup in the US, with 7,743 models sold (+80% YOY). FTC: We use income earning auto affiliate links. That’s up 77% over Q1 2023.

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